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Switch to a Professional Instagram Account

Change a Personal Instagram Account to Business Account

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Written by Support
Updated today

Opendorse recommends all users update their Instagram Accounts from Personal to Professional. It is free and offers added benefits within Instagram and Opendorse. 

Why should I switch to a Professional (Creator or Business) Instagram Account?

Switching to a Professional Instagram Account has several benefits including:

  • Track engagement breakdown, reach, impressions on your channel posts

  • Increased chance of becoming a verified account 

  • Instagram Insights

  • Add contact information

  • Instagram Ads

  • Additionally, should Instagram ever open up its API to automatic publishing to third parties, it will be for Professional Accounts only

Step 1: Switch to a Business/Creator Account in Instagram

Business Account

To set up a business account:

  1. Tap Profile or your profile picture in the bottom right to go to your profile.

  2. Tap Edit profile.

  3. Tap Switch to professional account.

  4. Tap Next.

  5. Select a category for your business and tap Switch to professional account.

  6. Select Business and tap Next.

  7. Add contact details and tap Next. To skip this step, tap Don’t use my contact info.

  8. To share logins using Accounts Center, tap Login to Facebook. You can follow the steps to connect your business account to a Facebook Page associated with your business.

    1. This step is optional and will make it easier to use all of the features available for businesses across Meta.

  9. Set up your professional account by completing the optional steps or tap X on the top right corner to return to your profile.

  10. To display or hide business information on your profile, go to your profile and tap Edit profile. Go to Profile display below Public business information to choose whether you want to hide or display your category label and contact info. Then, tap Done.

Creator Account

  1. Go to your profile and tap Menu in the top right.

  2. Select Account type and tools.

  3. Select Switch to professional account.

  4. Select your category. You can choose a category that best describes what you do and tap Done.

  5. Select Creator.

Step 2: Connect your Instagram Professional Account to Opendorse

  1. Log in to Opendorse at app.opendorse.com on your device browser

  2. Select your profile photo in the top navigation

  3. Select ‘Account’ in the dropdown

  4. Select ‘Connect’ next to the Facebook icon 

  5. Select your Instagram page

  6. Complete connection and route back to Opendorse

You’re all set! You can now publish to your own Instagram by clicking Compose and selecting your own channel.

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