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Instagram Profile Best Practices

Optimize your Instagram NIL earning potential by following these best practices

Written by Abbie

Opendorse has helped athletes maximize their NIL (name, image, and likeness) earning potential for over 10 years.

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Instagram Profile Best Practices

Account Type: Professional instead of Personal - A great profile type is professional. Benefits include more followers, increased likelihood for verification, in-depth profile insights, inbox management for engagement fans, promotion tools, and deeper insights for Opendorse analysis.

Pro Account Type Category - A great profile has a category of 'Athlete' and is turned on as visible to the public. This makes it easier for people to find and follow you.

Access: Public instead of Private - A great profile is public. This makes it easy for people to find and follow you. Note: If you have a Professional account - your account is Public by default.

Name - A great name includes your actual name with nothing else added to it. This makes it easy for people to find and follow you.

Username (handle) - A great username is consistent with your name, identifies you, your position, number, sport or relevant brand language.

Profile picture - A great avatar photo clearly identifies you, shows your face and marks that identify your sport, team or school.

Bio - A great bio includes items that help identify you including your sport, team, school, position, class, hobbies or unique brand. More than a couple items are listed.

Location - A great location is placed in the location field instead of the bio and includes your school's location.

Website - A great website is placed in the website field instead of the bio and links to a site that is unique to you like another social channel, your profile on your school or team's website, or your highlights.

Verified - A great profile is verified with a checkmark.

Highlights - A great pinned tweet is a top-performing post that tells people something positive about you.

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