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Facebook Page Best Practices

Optimize your Facebook NIL earning potential by following these best practices

Written by Abbie

Opendorse has helped athletes maximize their NIL (name, image, and likeness) earning potential for over 10 years.

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Facebook Page Best Practices

Page - A great Facebook presence is a discoverable 'Page' (as opposed to Profile). This makes it easier for people to find and follow you. This is also linked to your Instagram professional page.

Category - A great page has a category of 'Athlete.' This makes it easier for people to find and follow you.

Connect Facebook Page to Instagram - A great Facebook page is connected to Instagram so that more people can find and follow you.

Name - A great name includes your actual name with nothing else added to it. This makes it easy for people to find and follow you.

Username (handle) - A great username is consistent with your name, identifies you, your position, number, sport or relevant brand language.

Profile picture - A great avatar photo clearly identifies you, shows your face and marks that identify your sport, team or school.

Header image - A great header photo compliments your profile avatar and displays more about what makes you unique.

About - A about section includes items that help identify you including your sport, team, school, position, class, hobbies or unique brand. More than a couple items are listed.

Location - A great location is placed in the location field instead of the bio and includes your school's location.

Website - A great website is placed in the website field instead of the bio and links to a site that is unique to you like another social channel, your profile on your school or team's website, or your highlights.

Email - A great email is easy to understand and identifies you.

Messenger - A great messenger username is consistent with your name, easy to understand, and identifies you.

Verified - A great profile is verified with a checkmark.

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