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Facebook Page Best Practices

Optimize your Facebook NIL earning potential by following these best practices

Abbie avatar
Written by Abbie
Updated over a week ago

Opendorse has helped athletes maximize their NIL (name, image, and likeness) earning potential for over 10 years.

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Facebook Page Best Practices

Page - A great Facebook presence is a discoverable 'Page' (as opposed to Profile). This makes it easier for people to find and follow you. This is also linked to your Instagram professional page.

Category - A great page has a category of 'Athlete.' This makes it easier for people to find and follow you.

Connect Facebook Page to Instagram - A great Facebook page is connected to Instagram so that more people can find and follow you.

Name - A great name includes your actual name with nothing else added to it. This makes it easy for people to find and follow you.

Username (handle) - A great username is consistent with your name, identifies you, your position, number, sport or relevant brand language.

Profile picture - A great avatar photo clearly identifies you, shows your face and marks that identify your sport, team or school.

Header image - A great header photo compliments your profile avatar and displays more about what makes you unique.

About - A about section includes items that help identify you including your sport, team, school, position, class, hobbies or unique brand. More than a couple items are listed.

Location - A great location is placed in the location field instead of the bio and includes your school's location.

Website - A great website is placed in the website field instead of the bio and links to a site that is unique to you like another social channel, your profile on your school or team's website, or your highlights.

Email - A great email is easy to understand and identifies you.

Messenger - A great messenger username is consistent with your name, easy to understand, and identifies you.

Verified - A great profile is verified with a checkmark.

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