When pitching athletes for a paid social media campaign, providing a clear and concise outline of the opportunity is imperative. Providing details at the forefront can help alleviate any back-and-forth or questions from marketing reps and allow you to move forward with the next steps or be in-market more quickly. Below, you’ll find some best practices that we’ve compiled for brands to think about, to help ensure your pitch is set up for success.
Overview
Provide a quick brief of your company, product, etc. and an overview of the social media campaign you’re interested in the athlete participating in.
Share your reasoning for why you would like the athlete to participate in the campaign or why he/she is an authentic fit.
Deliverables
Provide all of the deliverables you would like the athlete to provide in this campaign. This can include, but is not limited to…
# of social media posts and what social media platform
Create/provide [x] number of photos and/or videos for the posts
Ability to whitelist or paid promotion of the social posts
Length of term - how long would you like the posts to be live or ability to promote
Usage Rights (Brand will share/use photos on owned channels, RT/QT posts, etc.)
Sample Caption + Creative
If you’ve run similar campaigns in the past, share example posts to help provide the marketing rep and athlete an example of what their end-product would end up looking like.
If you don’t have previous examples, provide a sample caption and/or creative example
Compensation
Share the offer you would pay the athlete for his/her participation in the campaign
Campaign Timing
Provide a detailed plan in regards to your ideal timing for each step in the campaign process, including…
Participation Confirmation, Provide Address, etc.
Receive products and content direction for supplying the creative assets
Create/return photos/videos for the social post(s) for brand review and approval
Post Timing (Post 1, 2, etc.)