Professional athletes have been engaging with agents to build and monetize their brands since the 1960s, but recent changes to NIL rules now allow college athletes in the US to monetize their name, image, and likeness too. These changes have suddenly and rapidly expanded the need for representatives to help student-athletes navigate this new era.
Athlete representation types
Agents & Marketing Representatives
These are specialists in brand-building and deal-making. They help increase an athlete's visibility and awareness in the market, leading to increased revenue opportunities.
Financial Advisors & Tax Professionals
Tax penalties and obligations are real and often unfamiliar territory for athletes. These professionals help athletes navigate and understand tax liabilities in addition to helping them properly save and budget for the future.
Lawyers & Attorneys
While many agents are also lawyers that specialize in contracts and negotiation, some athletes may prefer to work directly with a lawyer for legal guidance and advice.
Parents & Guardians
A trusted family member such as a parent or guardian may be the preferred option over engaging with a professional service provider. Opendorse values this type of representation and provides the same customer experience and tools to this role.